GM People and Culture

Annika comes to us with a wealth of experience from private enterprise and the corporate sector and is passionate about developing enabling, balanced and fun modern work cultures.

Having lived and worked around the world (Dallas, Dubai, Didcot, Dandenong), Annika brings a variety of different approaches to the People and Culture Team. In her travels, she has accumulated various qualifications in Human Resource Management, including an undergraduate degree in Psychology/Economics from Auckland University and later a Masters from Newcastle University Business School.

Prior to joining UFF, Annika was Head of People at Reachmedia, where she worked to transform the People and Culture space.